My Story

Some people wait for the right time to chase what they love.

I decided not to wait.

I'm Will, founder of Southern Winds Co. — started at 16, born and raised in the Texas Hill Country. I grew up fishing sunrise to sunset, camping under stars, and chasing that salty breeze every chance I got. The outdoors wasn't just something I did. It was who I was.

At 15, I asked myself: What if I built something around the life I already love? Not someday. Now.

Southern Winds Co. is for the ones who feel most alive outside. The ones who chase sunrises, explore the unexplored, and never need a reason for an adventure. For the people who live free — and the ones still finding their way there.

The trail you've been putting off is always available. The coast is still calling. The sunrise doesn't wait, and the tide doesn't hold. So let go of whatever's holding you back. Go somewhere new. Try something that scares you a little.

The world is wide open. Let go. Go live.

— Will Blackler, Founder